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Credit monitoring services provide ongoing tracking of credit reports for suspicious activity, and some even offer insurance for identity theft-related losses. This may go against a data broker’s interests, but the first lesson is to ensure they reduce the amount of PII and remove redundant, obsolete, and trivial data (ROT).
Wells Fargo refunds insurance premiums to hundreds of thousands of customers who bought “add-on” services such as pet insurance, identity theft, home warranties, debt protection, and legal services. How deep did the cultural rot go? The last two years have been tough for Wells Fargo.
So what insures engagement and attention? Neither of these kinds of ideas are even remotely possible – nor are the products of thousands of similar questions entrepreneurs might ask of the data rotting in plain sight across our poorly architected data economy. (Don’t get me started about Apple being different.
Archival services imply long-term storage of content such as pension records, life insurance policies, real-estate transactions, magazines, and much more. These can play a significant role if part of the DT initiative is to digitize large volumes of archival records and make them available online.
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