Text Mining Frees Customer Insights Trapped in Unstructured Content
OpenText Information Management
JULY 9, 2024
Dig out trapped insights with text mining Traditional methods for gaining customer insights – like combing through 3rd-party review websites, Google Analytics, competitive research, and survey results – are slow and expensive. What is text mining? They also leave a lot of the good stuff buried because it’s too difficult to pull out.
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