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Information Management (IM) is about structure and standards, orchestrating a consistent informationarchitecture and associated master data that creates, we hope, a cohesive information systems user experience. IM also work hard on information lifecycle management.
This means that the business has to digitize the content creation and usage processes throughout the information lifecycle. InformationArchitecture (IA). In some cases, DT is also an opportunity for organizations to monetize their archived audio, video, and other types of content libraries.
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