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For many organizations, especially those in jargon-intense fields like the Oil and Gas, Pharmaceutical, or Healthcare industries, “speaking the right language” goes well beyond standard search terms. In other words, what is the language and logic that you are using to search for and find information?
At a very high level, here is what we know thus far: The spread of this campaign appears to have originated in Ukraine but has migrated west to impact a number of other countries, including the United States where pharmaceutical giant Merck and global law firm DLA Piper were hit.
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