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Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
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Every organization — from mom and pop shops to pharmaceutical manufacturers — must adopt tools and techniques for providing the hyper-personalized experiences customers require at every touchpoint in their journey. . Your Customer Experience Is Your Most Valuable Asset. A customer data strategy is no longer optional.
Regulations such as the General Data Protection Regulation (GDPR), Health Insurance and Portability Accountability Act (HIPAA), Basel Committee on Banking Supervision (BCBS) and The California Consumer Privacy Act (CCPA) particularly affect sectors such as finance, retail, healthcare and pharmaceutical/life sciences.
In the aftermath of the Cambridge Analytica scandal, and in the footsteps of Europe’s General Data Protection Regulation (“GDPR”), California privacy advocates introduced a ballot initiative on October 12, 2017 called “The Consumer Right to Privacy Act of 2018” (No. CCPA Background. IP address, browsing history, etc.) Code § 56.05(j).
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