How much potential revenue is hidden in your data? In a recent Economist survey of 476 senior executives worldwide, 60% are already generating revenue from their data, and a whopping 83% have used data to make existing products or services more profitable.

By creating innovative analytics products and expanding into new markets, more and more companies are discovering new potential revenue streams. But how do you identify these potentially profitable areas, and what can you do to take advantage of them?

Join Azmat Tanauli, Senior Director of Product Strategy at Birst, as he walks you through how the data that you're likely already collecting can be transformed into revenue!