Improve Onboarding with User-Centered Design

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In the age of social distancing, digital onboarding is becoming essential to any program. This is especially true for medical practices, where the threat of the pandemic is the most real. As consultations are being digitized, so are the process in which new patients are processed and appointments are being scheduled.

Practices with compelling onboarding experiences are the ones who will ultimately succeed in the pandemic area and beyond. Join Dr. Kate Wolin, founder of Circea, for an overview of behavioral science and the evidence-based strategies that can be used to support patient engagement. She will also review how a patient-centered design strategy can be used to evaluate and refine onboarding processes. In this webinar, you will learn:

A model of health behavior change that can be applied to solution development
How to articulate behavior change techniques to be used in patient onboarding
The difference between engagement and a process and outcome
Application of patient-centered design to evaluate and refine onboarding strategies

Wednesday September 9th, 2020 at 9:30AM PDT, 12:30 PM EST, 4:30PM GMT

Brought to you by:

Dr. Kate Wolin, Founder, Circea

Dr. Kate Wolin is a serial entrepreneur and behavioral epidemiologist. After earning her doctorate at Harvard, she built a successful academic medicine career leading research at the intersection of behavior change and chronic disease outcomes. Seeking to bridge evidence-based programs and commercial scale, Kate transitioned to industry serving as CEO and co-founder of ScaleDown, a clinically-proven weight loss program that leveraged the science of self-regulation and daily self weighing. ScaleDown was acquired by Anthem, Inc in December 2017. Dr. Wolin subsequently served as Chief Science Officer of a large PE-backed employer health company. Dr. Wolin is a co-founder of Coeus Health, which translates research-tested behavior change programs into scalable SAAS solutions. She now works with companies to use health behavior change and personalization science to efficiently build and scale engaging and effective digital health solutions. Dr. Wolin is an entrepreneur-in-residence at the Booth School of Business at the University of Chicago and co-leads the healthcare track for the Zell Fellows entrepreneurship program at the Kellogg School of Management at Northwestern University.

Information Management Today