Why The Banner Ad Is Heroic, and Adtech Is Our Greatest Artifact
John Battelle's Searchblog
NOVEMBER 17, 2013
'The post Why The Banner Ad Is Heroic, and Adtech Is Our Greatest Artifact appeared first on John Battelle's Search Blog. Every good story needs a hero. Back when I wrote The Search , that hero was Google – the book wasn’t about Google alone, but Google’s narrative worked to drive the entire story. As Sara and I work on If/Then , we’ve discovered one unlikely hero for ours: The lowly banner ad.
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