App Stores Must Go
John Battelle's Searchblog
JANUARY 11, 2015
'The post App Stores Must Go appeared first on John Battelle's Search Blog. 2014 was the year the industry woke up to the power of mobile app installs, and the advertising platforms that drive them. Facebook’s impressive mobile revenue numbers – 66% of its Q3 2014 revenue and growing – are a proxy for the mobile economy at large, and while the company doesn’t divulge what percentage of that revenue is app install advertising, estimates range from a third to a half
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