The Groundswell of Social Media Backlash
Collaboration 2.0
MAY 23, 2009
There appears to be a fully fledged backlash against ’social media’ marketing emerging, with commentary in both areas you’d expect and in places you might not. This is tough on the people who have solid foundations for what marketing messaging is all about, and who are doing good things with modern technologies around the age old [.
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