As We Head Toward A More Conversational Interface, Can AdWords Keep Up?
John Battelle's Searchblog
MAY 15, 2009
Gian Fulgoni, Executive Chair of Comscore, has an interesting analysis of what's happening in paid search lately. It's germane to my earlier posts about paid search share sliding and Google's decision to allow trademark ad bidding. In his post, Gian notes that overall search queries are up dramatically (68% over two years) but: if one looks at the number of paid clicks, the growth rate is a lower 18%, which raises the question: why have paid clicks grown 3x slower than the total number of querie
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