Why Color Matters: Augmented Reality And Nuanced Social Graphs May Finally Come of Age
John Battelle's Searchblog
MARCH 23, 2011
I read with interest about Color , a new social photo app that was much in the news today. The main angle of coverage was the size of the pre-revenue company's funding - $41 million from Sequoia and Bain. Hell, the company isn't just pre-revenue, it's pre-product.at least for now. Tomorrow the actual product launches. If it works as advertised, it may well be the first truly execution of augmented reality that truly scales.
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