On Thneeds and the “Death of Display”
John Battelle's Searchblog
MAY 7, 2012
It’s all over the news these days: Display advertising is dead. Or put more accurately, the world of “boxes and rectangles” is dead. No one pays attention to banner ads, the reasoning goes, and the model never really worked in the first place (except for direct response). Brand marketers are demanding more for their money, and “standard display” is simply not delivering.
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