Remove Data structuring Remove Insurance Remove Retail
article thumbnail

Why The Banner Ad Is Heroic, and Adtech Is Our Greatest Artifact

John Battelle's Searchblog

Each time you walk into a doctor’s office, the same kind of system could be triggered to determine what information should appear on your health care provider’s screen, and on yours, and how best payment should be made (or insurance claims filed). What values do we build into it? Can it be audited?

Retail 112
article thumbnail

#ModernDataMasters: Scott Taylor, “The Data Whisperer”

Reltio

I look at all of those and behind each one I say: “OK it’s not going to work without master data”. For example you’re not going to get IoT to work across organisations and devices without having a common data structure. It always comes back to this foundational, structural data and the challenge is, it’s not very sexy.

MDM 40