From channel to customer: How an omni-channel experience is the key to the retail industry’s success
CGI
DECEMBER 20, 2018
In fact, contrary to the hype that the physical store is a thing of the past, pure-play digital retailers are venturing into the brick-and-mortar space, demonstrating that both worlds need to converge to enhance the customer experience. Key recommendations to ensure a data-rich and secure omni-channel future.
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