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KSJO 92.3 - Good Product, Bad Marketing. A Case Study

John Battelle's Searchblog

In other words, the product was great, even though the marketing , so far, was way off key. The marketing only got worse, at least in practice. In fact, it's rather a case study of what NOT to do if you have a product so good, people actually do work to tell you more about themselves. It was a bit too.cheesy.

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How Secure Are Bitcoin Wallets, Really?

Security Affairs

So, the companies behind those wallets wisely emphasize why their products are more secure than what competitors offer and why that’s the case. But, beyond the marketing language, what’s the truth about the security of these wallets? The Marketing Language Could Tempt Hackers.

Security 249
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Zurich refuses to pay Mondelez for NotPetya damages because it’s ‘an act of war’

Security Affairs

There are a few markets where we have permanently lost some of that revenue due to holiday feature timing, but we expect we will be able to recognize the majority of these delayed shipments in our third quarter results,” Mondelez declared in July. ” This decision is a case study, both companies are facing an unprecedented court case.

Insurance 271
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MITRE evaluates Enterprise security products using the ATT&CK Framework

Security Affairs

There are a lot of products on the market that try to detect adversary behavior, and we’re trying to figure out what they can do,” says Frank Duff, principle cybersecurity engineer at MITRE. The MITRE ATT&CK evaluation service evaluates endpoint detection and response products for their ability to detect advanced threats.

Security 279
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Why You Need to Use Case Studies in Sales and Marketing (and How to Start Now)

Case studies are proof of successful client relations and a verifiable product or service. In sales, case studies are crucial pieces of content that can be tailored to prospects' pain points and used throughout the buyer's journey.

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Crooks offer millions to skilled black hats to help them in extortion campaigns

Security Affairs

Black markets have a crucial role in the cybercrime ecosystem, they allow to match offer and demand for stolen credentials, botnets, sensitive documentation. One of the most interesting case studies for extortion attempt reported in the report was the one that involved the hacking group The Dark Overlord.

Sales 279
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SamSam Ransomware operators earned more than US$5.9 Million since late 2015

Security Affairs

The security experts from Sophos have published a report on the multimillion-dollar black market business for crooks, they analyzed the SamSam ransomware case as a case study. “SamSam has earned its creator(s) more than US$5.9 Million since late 2015. 74% of the known victims are based in the United States.

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How to Package and Price Embedded Analytics

Just by embedding analytics, application owners can charge 24% more for their product. How much value could you add? This framework explains how application enhancements can extend your product offerings. Brought to you by Logi Analytics.