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Influencing Change as Security Leader: Communication Is Key

Data Breach Today

Nordstrom CISO Nicole Darden Ford Shares Her Journey From B2B to B2C Industry From working in B2B industries to now shifting to a B2C industry, Nicole Darden Ford, CISO, Nordstrom, is confident of bringing a fresh perspective to tackling the retail sector's complex cybersecurity and fraud challenges.

B2C 173
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AI in commerce: Essential use cases for B2B and B2C

IBM Big Data Hub

Key takeaways By implementing effective solutions for AI in commerce, brands can create seamless, personalized buying experiences that increase customer loyalty, customer engagement, retention and share of wallet across B2B and B2C channels.  And the centrality of these experiences isn’t limited to B2C vendors.

B2C 64
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Using blockchain to combat counterfeiting in manufacturing

CGI

Product authenticity plays a huge role in assuring consumer confidence for B2B and B2C businesses. Correspondingly, for manufacturers and retailers, safeguarding the consumer experience and ensuring safety and trust are key to protecting the brand. ravi.kumarv@cgi.com.

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Connected Customer 360 Profiles for Retail & Luxury Brands

Reltio

3 Things Data Innovators at Retail & Luxury Brands Have in Common. Retail and luxury brand leaders may use different terms to describe customers, including “clients” or “guests.” According to Accenture , 71% of retail executives believe digital demographics are expanding the number of ways they deliver products and services.

Retail 78
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Now is the Time for “Moments-Based Marketing”

Reltio

The shift to online commerce since the start of the pandemic in the US - both in B2C and B2B - has been dizzying. I read a CNBC interview last Monday with fashion designer and retail executive, Tory Burch. Reltio counts several luxury retailers, fashion labels, and premium cosmetics brands among our customers.

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This Identity Management Day, Go BIG or Go HOME!

Thales Cloud Protection & Licensing

Retail companies, for example, were forced to speed up their digital presence to avoid being totally disrupted. If B2C companies ever questioned the disruption that was abound, the dynamics of doing business during the pandemic totally changed that mindset. No-contact curbside pick-ups became a necessity.

B2C 87
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NEW TECH: Cequence Security launches platform to shield apps, APIs from malicious botnets

The Last Watchdog

Thus, what we’re experiencing today is the blossoming of B2B and B2C commerce transacted digitally. But then along came cloud services, mobile computing and the Internet of Things, which gelled into digital transformation. And the company was recently named a 2018 Gartner Cool Vendor.

Security 140