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AI in commerce: Essential use cases for B2B and B2C

IBM Big Data Hub

Key takeaways By implementing effective solutions for AI in commerce, brands can create seamless, personalized buying experiences that increase customer loyalty, customer engagement, retention and share of wallet across B2B and B2C channels. This includes trust in the data, the security, the brand and the people behind the AI.

B2C 64
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Elevate Your IAM Strategy with Thales at EIC 2024

Thales Cloud Protection & Licensing

One significant change is how we approach identity verification, using AI to enhance security, streamline processes, and improve customer experience. Legacy CIAM systems go against the grain of insurance companies' digital goals, hampering user experience with slower, less secure methods.

B2B 62
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Trying to tackle Big Data: European Union launches draft Data Act

Data Matters

If adopted in its current form, the new rules will impose far-reaching obligations on tech companies (such as manufacturers of connected products and cloud service providers) and give national authorities new enforcement powers to sanction infringements with fines of up to EUR 20 million or 4% of annual global revenue, whichever is higher.

Big data 116
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The Five Biggest Trends Driving Software Licensing and Entitlement Management

Thales Cloud Protection & Licensing

Oxford relied on Thales SM to help drive its monetization efforts because they are the market leader and because of Thales SM’s deep history in software security. The result is that customers expect their devices to do more, so both B2B and B2C companies are compelled to expand their hardware device’s functionality with embedded software.

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Nation-State-Sponsored Attacks: Not Your Grandfather’s Cyber Attacks

Data Matters

Two months later, on July 19, 2021, the National Security Agency (NSA), Cybersecurity and Infrastructure Security Agency (CISA), and FBI assessed that People’s Republic of China state-sponsored malicious cyber activity is a major threat to U.S. and Allied cyberspace assets. supply chain attacks). More recently, on Feb.