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AI in commerce: Essential use cases for B2B and B2C

IBM Big Data Hub

Key takeaways By implementing effective solutions for AI in commerce, brands can create seamless, personalized buying experiences that increase customer loyalty, customer engagement, retention and share of wallet across B2B and B2C channels.  And the centrality of these experiences isn’t limited to B2C vendors.

B2C 64
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Using blockchain to combat counterfeiting in manufacturing

CGI

Using blockchain to combat counterfeiting in manufacturing. Product authenticity plays a huge role in assuring consumer confidence for B2B and B2C businesses. Correspondingly, for manufacturers and retailers, safeguarding the consumer experience and ensuring safety and trust are key to protecting the brand.

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Succeeding at the Game of Work Depends on Excelling at Data Management

AIIM

Consider an especially tense series of conversations witnessed by management at a manufacturing company. Success in the marketplace for all businesses, whether B2B or B2C, requires understanding your customers, understanding how they want to interact with your company, and delivering the information they want, when they want it.

B2C 162
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Elevate Your IAM Strategy with Thales at EIC 2024

Thales Cloud Protection & Licensing

A Look at User Experience Also, on 5 June, delegates can look forward to hearing how the HTI Group - developers and manufacturers of winter sports technology, urban mobility, material transport, snow, and vegetation management, as well as renewable energies - built a more reliable experience for thousands of B2B customers and partners.

B2B 62
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Trying to tackle Big Data: European Union launches draft Data Act

Data Matters

If adopted in its current form, the new rules will impose far-reaching obligations on tech companies (such as manufacturers of connected products and cloud service providers) and give national authorities new enforcement powers to sanction infringements with fines of up to EUR 20 million or 4% of annual global revenue, whichever is higher.

Big data 114
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Everyone Needs Master Data Management (MDM), But Don’t Call It That

Reltio

How can you increase cross and upsell in a B2C Loyalty Management use case if you can’t connect Customer, Product and possibly also Location (retail outlet)? Having reduced manual sales compensation calculations from over 90% to under 10% globally, they then progressed to master their B2C customers.

MDM 98
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Subject Matter Experience And Product Quality Are Dead

Reltio

In a prior post , I also covered the intentional use of these by manufacturers. This incidentally corresponds with the decline of product warranty revenue manufacturers generate through extended coverage. Secondly, today high- and low-end appliances fail regularly due to their design and parts quality.