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Data Breach Today - Untitled Article

Data Breach Today

18 Best 2018 B2B Lead Generation Strategies For Marketers. Have you yet planned your best 2018 B2B lead generation strategies? Well if you have not until now then you should probably know that when it comes to B2B lead Generation, 2018 is going to become the lifeblood of modern sales process. Go tell your boss the right way!

B2B 213
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AI in commerce: Essential use cases for B2B and B2C

IBM Big Data Hub

Key takeaways By implementing effective solutions for AI in commerce, brands can create seamless, personalized buying experiences that increase customer loyalty, customer engagement, retention and share of wallet across B2B and B2C channels. This content includes product descriptions, images, videos and even interactive experiences.

B2C 64
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Collibra wins prestigious 2024 Communicator Award for AI Governance campaign

Collibra

AI governance involves the application of rules, processes and responsibilities to maximize the value of automated data products while ensuring ethical practices and mitigating risks.

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Data is essential: Building an effective generative AI marketing strategy

IBM Big Data Hub

The advanced capabilities of generative AI for text, visuals and video have the potential to create a more personalized and engaging experience. Add generative AI to your marketing toolkit In the IBM survey, CMOs cited content creation and editing, SEO and social media marketing as the top B2B use cases for generative AI capabilities.

Marketing 112
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SHARED INTEL Q&A: My thoughts and opinions about cyber threats — as discussed with OneRep

The Last Watchdog

Editor’s note: I recently had the chance to participate in a discussion about the overall state of privacy and cybersecurity with Erin Kapczynski, OneRep’s senior vice president of B2B marketing. OneRep provides a consumer service that scrubs your personal information from Google and dozens of privacy-breaching websites.

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IAM Predictions for 2025: Identity as the Linchpin of Business Resilience

Thales Cloud Protection & Licensing

Security leaders will tackle B2B identities Enterprises, both public and private, are working far more with third partiesfrom suppliers to contractors to corporate customers and more. These trends make it clear: in 2025, IAM is no longer a back-office concernit's the linchpin of digital trust, business resilience, and innovation.

B2B 71
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News alert: Voxel AI increases funding to $30M, aims to transform industrial workplace safety

The Last Watchdog

Best B2B Tech Tool of 2023 by Products That Count. Watch Rite-Hite’s Always Looking Ahead video to learn more. Featured in the Fast Company magazine Most Innovative Companies list.