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Data Breach Today - Untitled Article

Data Breach Today

18 Best 2018 B2B Lead Generation Strategies For Marketers. Have you yet planned your best 2018 B2B lead generation strategies? Well if you have not until now then you should probably know that when it comes to B2B lead Generation, 2018 is going to become the lifeblood of modern sales process. Go tell your boss the right way!

B2B 213
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AI in commerce: Essential use cases for B2B and B2C

IBM Big Data Hub

Key takeaways By implementing effective solutions for AI in commerce, brands can create seamless, personalized buying experiences that increase customer loyalty, customer engagement, retention and share of wallet across B2B and B2C channels. This includes trust in the data, the security, the brand and the people behind the AI.

B2C 64
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NEW TECH: Cequence Security launches platform to shield apps, APIs from malicious botnets

The Last Watchdog

And innovation is percolating among newer entrants, like PerimeterX, Shape Security and Signal Sciences. This week a new entrant in this field, Cequence Security , formally launched what it describes as a “game-changing” application security platform. Shifting security challenge.

Security 140
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SHARED INTEL Q&A: My thoughts and opinions about cyber threats — as discussed with OneRep

The Last Watchdog

Editor’s note: I recently had the chance to participate in a discussion about the overall state of privacy and cybersecurity with Erin Kapczynski, OneRep’s senior vice president of B2B marketing. Byron is the founder and editor-in-chief of The Last Watchdog on Privacy & Security.

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Data is essential: Building an effective generative AI marketing strategy

IBM Big Data Hub

The advanced capabilities of generative AI for text, visuals and video have the potential to create a more personalized and engaging experience. Add generative AI to your marketing toolkit In the IBM survey, CMOs cited content creation and editing, SEO and social media marketing as the top B2B use cases for generative AI capabilities.

Marketing 112
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IAM Predictions for 2025: Identity as the Linchpin of Business Resilience

Thales Cloud Protection & Licensing

Meanwhile, the Thales 2024 Data Threat Report highlights the challenge of securely managing third-party and contractor access, a figure expected to rise as ecosystems grow evermore interconnected. These trends make it clear: in 2025, IAM is no longer a back-office concernit's the linchpin of digital trust, business resilience, and innovation.

B2B 71
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Best Secure Remote Access Software of 2025

eSecurity Planet

Remote access software can help you securely connect to your devices from wherever you may be. This can be great for companies that employ many remote workers and want to secure their IT environment better. Provider Starting Price Notable Features RustDesk $19.90 Provider Starting Price Notable Features RustDesk $19.90

Access 63