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Influencing Change as Security Leader: Communication Is Key

Data Breach Today

Nordstrom CISO Nicole Darden Ford Shares Her Journey From B2B to B2C Industry From working in B2B industries to now shifting to a B2C industry, Nicole Darden Ford, CISO, Nordstrom, is confident of bringing a fresh perspective to tackling the retail sector's complex cybersecurity and fraud challenges.

B2C 173
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AI in commerce: Essential use cases for B2B and B2C

IBM Big Data Hub

Key takeaways By implementing effective solutions for AI in commerce, brands can create seamless, personalized buying experiences that increase customer loyalty, customer engagement, retention and share of wallet across B2B and B2C channels. This includes trust in the data, the security, the brand and the people behind the AI.

B2C 64
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NEW TECH: Cequence Security launches platform to shield apps, APIs from malicious botnets

The Last Watchdog

And innovation is percolating among newer entrants, like PerimeterX, Shape Security and Signal Sciences. This week a new entrant in this field, Cequence Security , formally launched what it describes as a “game-changing” application security platform. Shifting security challenge.

Security 140
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How to Keep Up with the EDI Renaissance

Rocket Software

Decades ago, EDI replaced paper processes with electronic communications for B2B collaboration. With EDI, businesses were able to exchange documents and intellectual property (IP) across disparate systems quickly, securely and transparently. In fact, EDI is undergoing a much-needed renaissance. Manage all EDI in a single place.

B2B 87
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How many gold medals would your company win at the integration Olympics?

OpenText Information Management

How would companies fare if they competed in the Integration Olympics, an event designed to assess how well companies are using B2B integration technologies to address specific business and supply chain challenges? A provider must carry EDI messages and transport them securely from one location to another.

B2B 69
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This Identity Management Day, Go BIG or Go HOME!

Thales Cloud Protection & Licensing

For inward-facing executives, it was a huge operational and security nightmare to suddenly shift to a remote form of working and adoption of cloud-based solutions to mitigate the imperfections of relying on company servers. Retail companies, for example, were forced to speed up their digital presence to avoid being totally disrupted.

B2C 87
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Data is essential: Building an effective generative AI marketing strategy

IBM Big Data Hub

For example, a retail clothing company might use generative AI to customize email or online experiences tailored for different customer personas. Add generative AI to your marketing toolkit In the IBM survey, CMOs cited content creation and editing, SEO and social media marketing as the top B2B use cases for generative AI capabilities.

Marketing 112