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Data is essential: Building an effective generative AI marketing strategy

IBM Big Data Hub

Generative AI is powering a new world of creative, customized communications, allowing marketing teams to deliver greater personalization at scale and meet today’s high customer expectations. Enterprise marketing teams stand to benefit greatly from generative AI, yet introduction of this capability will require new skills and processes.

Marketing 112
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New guidance on direct marketing

Data Protection Report

On 5 December 2022, the Information Commissioner’s office ( ICO ) published its new guidance on direct marketing (the Direct Marketing Guidance ). Back in 2020 the ICO published a Direct Marketing Code of Practice (the Code ) which is required under s. Use of Special Category Data for direct marketing.

Marketing 105
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Now is the Time for “Moments-Based Marketing”

Reltio

Joe answered questions about the importance of hyper-personalization, digital transformation, and customer data to delivering what Forrester calls “ moments-based marketing.” This is a new approach to marketing that recognizes the real-time nature of customer engagement. Makes sense to me. High Tech, High Touch is not an Oxymoron. “To

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How AI can help combat tariff pressures 

OpenText Information Management

Improve Inventory Management: Leverage historical sales data, monitor market trends, and other economic indicators to predict demand more accurately to avoid overstocking, optimize inventory levels, and plan production and distribution better. Reduce costs by optimizing logistics and driving inventory management efficiencies.

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AI in commerce: Essential use cases for B2B and B2C

IBM Big Data Hub

Key takeaways By implementing effective solutions for AI in commerce, brands can create seamless, personalized buying experiences that increase customer loyalty, customer engagement, retention and share of wallet across B2B and B2C channels. Experience building strategies like these have been  used by online retailers for years.

B2C 64
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How The Consortium Clemenger is bringing fulfillment innovation to the Australian market

OpenText Information Management

If you shop at large retail chains in Australia, there’s a good chance that The Consortium Clemenger delivered some of the best-known brands you see on the shelves. For more than 30 years, we’ve brought a consumer-centric approach to fulfillment in the Australian market.

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How AI is fueling the growing market for cloud-based data unification

Reltio

Data fragmentation and silos are common challenges faced by various industries, including financial services, insurance, B2B, and retail. B2B companies often have disconnected sales and marketing data and fragmented supply chain information.