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You won't believe how B2B marketing is shifting - here are 5 ways to land more deals

Collaboration 2.0

More and more B2B deals are happening in DMs. Here's how to unlock this untapped potential for your business and leverage it - before your competitors do.

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The noodle soup of B2B IAM and third-party identities

Thales Cloud Protection & Licensing

The noodle soup of B2B IAM and third-party identities madhav Wed, 02/26/2025 - 07:29 Introduction: A messy bowl of terminology Identity management is no longer just about employees. Source: S&P Global Market Intelligence (2024). B2B IAM The Hidden Value of Third-Party Identities. Why no one agrees on what B2B IAM is?

B2B 71
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Unsecured Database Exposed Data on Millions

Data Breach Today

vpnMentor: Server Belonging to OneMoreLead Is Now Secured Researchers at vpnMentor say that B2B marketing company OneMoreLead exposed the data of up to 126 million Americans on a misconfigured Elasticsearch server.

B2B 354
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Data Breach Today - Untitled Article

Data Breach Today

18 Best 2018 B2B Lead Generation Strategies For Marketers. Have you yet planned your best 2018 B2B lead generation strategies? Well if you have not until now then you should probably know that when it comes to B2B lead Generation, 2018 is going to become the lifeblood of modern sales process. Whom are you catering to?

B2B 213
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ABCs of Data Normalization for B2B Marketers

It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. Well, marketers rely on this grouping to reach their goals.

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2025 IDP Market Dynamics

Info Source

By Petra Beck, Senior Analyst at Infosource I continue my tradition of providing my top 10 predictions for the Intelligent Information Processing (IDP) market at the beginning of the year. These are highlights of my much more comprehensive assessment of market dynamics that influence the development of the IDP market. #1:

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GUEST ESSAY: ‘CyberXchange’ presents a much-needed platform for cybersecurity purchases

The Last Watchdog

Amazon for cybersecurity Clearly there was a need for a B2B ecommerce marketplace that could map leading cybersecurity solutions to the exact framework requirements any given solution addressed, something akin to an Amazon.com for companies shopping for cybersecurity tools and services.

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Best Practices for Marketing Database Cleanse

Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. ZoomInfo has produced this eBook to help marketing leaders understand best practices around cost and value when it comes to choosing a B2B contact data provider. Database Audits. Database Audits.

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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. B2B organizations struggle with bad data. The primary takeaway? Forrester found “only 1.2%

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Marketing Ops: The New Revenue Hero

As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers.

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Your Guide to Using Conversational Marketing to Drive Demand Generation

Enter conversational marketing — the new paradigm to tackling your business deals and converting prospects in minutes. Studies show the return on investment (ROI) of conversational marketing helps your marketing team drive revenue.

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. Get started today.

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Best Practices for a Marketing Database Cleanse

Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.

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Activating Intent Data for Sales and Marketing

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The bad news?