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GUEST ESSAY: The case for network defenders to focus on leading — not lagging — indicators

The Last Watchdog

Lagging indicators are separate from leading indicators that could include marketing leads, pipeline generation and demos. When it comes to sales targets there is a correlation between increased sales to shareholder value creation, but closing sales in B2B transactions can be time consuming. Related: Automating SecOps.

Sales 240
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Q&A: Here’s why VPNs are likely to remain a valuable DIY security tool for consumers, SMBs

The Last Watchdog

It’s in findings of a deep dive data analytics study led by Surfshark , a supplier of VPN services aimed at the consumer and SMB markets. Post Covid 19, these patterns are likely to become even more engrained as digitally remote work, education, healthcare and entertainment activities predominate. Essential security tool.

Security 229
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What the Email Security Landscape Looks Like in 2023

Security Affairs

Education is a key element in building a culture of security, so it’s vital to get employees onboard when rolling out new standards and policies. About the author Ali Cameron is a content marketer that specializes in the cybersecurity and B2B SaaS space. Training users to be more aware.

Security 246
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News alert: AppDirect poll reveals company leaders losing sleep over cyber risks, compliance

The Last Watchdog

28, 2023 – AppDirect , the world’s leading B2B subscription commerce platform, today released key findings from its IT Business Leaders 2024 Outlook Report. This demonstrates a lack of rigorous employee education and training on cybersecurity measures, making employees part of the problem rather than part of the solution. “IT

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2020 Database Strategies and Contact Acquisition Survey Report

47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. New tactics to acquire data to reach marketing goals.

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The new wave of channel marketing: What partners can expect in H2 2024 

OpenText Information Management

We’re well into 2024 now and the channel marketing landscape continues to change, thanks to a blend of innovation and connectivity. In this blog, we aim to provide a comprehensive overview of the key trends that are set to redefine channel marketing in the second half of the year.

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SHARED INTEL Q&A: My thoughts and opinions about cyber threats — as discussed with OneRep

The Last Watchdog

Editor’s note: I recently had the chance to participate in a discussion about the overall state of privacy and cybersecurity with Erin Kapczynski, OneRep’s senior vice president of B2B marketing. Byron: Companies often underestimate threats, neglect basic cyber hygiene, and fail to educate employees on cybersecurity.