article thumbnail

Unsecured Database Exposed Data on Millions

Data Breach Today

vpnMentor: Server Belonging to OneMoreLead Is Now Secured Researchers at vpnMentor say that B2B marketing company OneMoreLead exposed the data of up to 126 million Americans on a misconfigured Elasticsearch server.

B2B 354
article thumbnail

California Assembly Introduces Bills to Extend CCPA/CPRA Exemptions for HR and B2B Data

Hunton Privacy

The existing temporary “HR” and “B2B” exemptions were first introduced through amendments to the CCPA, and were extended by the CPRA, under which the exemptions will sunset on the CPRA’s compliance deadline, January 1, 2023.

B2B 126
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Fighting Payment Fraud by Integrating Security Into Finance

Data Breach Today

Johnny Deutsch, co-founder and CEO of B2B payments protection company Creednz, discusses the need to integrate security into financial processes. Payment fraud is the top risk to companies across the globe. Business email compromise is continually on the rise.

B2B 246
article thumbnail

What is B2B Integration?

OpenText Information Management

B2B (Business-to-business) integration began as a way to electronically exchange business documents with suppliers and customers. Modern B2B integration solutions have … The post What is B2B Integration? In our digital and connected world, this is no longer sustainable. appeared first on OpenText Blogs.

B2B 80
article thumbnail

Sales Effectiveness: The B2B Sales Leader's Guide

This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment. You’ll get a deep dive on: Proven methods for warming up cold calls Coaching points for responding to price pressure early and often Front-line examples of how to win the battle for customer retention

article thumbnail

Data Breach Today - Untitled Article

Data Breach Today

18 Best 2018 B2B Lead Generation Strategies For Marketers. Have you yet planned your best 2018 B2B lead generation strategies? Well if you have not until now then you should probably know that when it comes to B2B lead Generation, 2018 is going to become the lifeblood of modern sales process. Go tell your boss the right way!

B2B 213
article thumbnail

Influencing Change as Security Leader: Communication Is Key

Data Breach Today

Nordstrom CISO Nicole Darden Ford Shares Her Journey From B2B to B2C Industry From working in B2B industries to now shifting to a B2C industry, Nicole Darden Ford, CISO, Nordstrom, is confident of bringing a fresh perspective to tackling the retail sector's complex cybersecurity and fraud challenges.

B2C 173
article thumbnail

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. Get started today.

article thumbnail

Buyer’s Checklist: How to Evaluate a B2B Contact Data Provider

Key tactics for assessing the completeness, coverage, and consistency of B2B data. After reading, you’ll gain insight into the following components: How to develop a framework for analyzing a vendor’s contact and account data. Critical integrations that fit directly into your sales processes and workflows.

article thumbnail

Why B2B Contact and Account Data Management Is Critical to Your ROI

Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations. However, investing in new technology isn’t always easy, and commonly, it’s difficult to show the ROI of data quality efforts.

article thumbnail

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot.

article thumbnail

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization.

article thumbnail

Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. Those implementing a B2B sales and marketing intelligence solution reported that they have realized 35% more leads in their pipeline and 45% higher-quality leads leading to higher revenue and growth.

article thumbnail

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

article thumbnail

Best Practices for Marketing Database Cleanse

ZoomInfo has produced this eBook to help marketing leaders understand best practices around cost and value when it comes to choosing a B2B contact data provider. Download the eBook to get the most out of your database cleanse and find an appropriate vendor for your B2B marketing objectives. Database Audits.