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Why can’t we be briefed like the President?

Attensa

It started with a simple question posed by a senior marketing exec during a staff meeting. Like all of us their problem was not access to information – rather it was discerning the information that matters. In this case about competitors and industry developments including a new market entrant.

article thumbnail

Why can’t we all be briefed like the President?

Attensa

>. It started with a simple question posed by a senior marketing exec during a staff meeting. Like all of us their problem was not access to information – rather it was discerning the information that matters. In this case about competitors and industry developments including a new market entrant. A bunch of good things happen.