Text Mining Frees Customer Insights Trapped in Unstructured Content
OpenText Information Management
JULY 9, 2024
IDC estimates there will be 175 zettabytes of data globally by 2025 and 80% of that data will be unstructured. (To Dig out trapped insights with text mining Traditional methods for gaining customer insights – like combing through 3rd-party review websites, Google Analytics, competitive research, and survey results – are slow and expensive.
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