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UK ICO Publishes New Direct Marketing Guidance and Checklists

Hunton Privacy

The UK Information Commissioner’s Office (“ICO”) recently published a package of detailed guidance and checklists for direct marketing activities. PECR applies to direct marketing activities even where personal data is not involved.

Marketing 108
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Navigating GDPR Compliance with CIAM: A Quick Guide

Thales Cloud Protection & Licensing

GDPR: A game-changer for CIAM The introduction of GDPR catalyzed a reevaluation of how businesses collect, store, and manage customer data. Right to Access and Amend : GDPR grants individuals the right to access their personal data held by organizations and amend them if desired. Explicit consent is required for such data.

GDPR 62
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GDPR for small business: the ultimate guide

IT Governance

What is the GDPR? The Regulation came into effect on 25 May 2018, and was designed to strengthen the rights of EU residents regarding the way organisations process and use their personal data. First, the UK has implemented the UK DPA (Data Protection Act) 2018 , which adopts the GDPR into national law. A quick overview.

GDPR 111
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How to implement the General Data Protection Regulation (GDPR)

IBM Big Data Hub

The General Data Protection Regulation (GDPR), the European Union’s landmark data privacy law, took effect in 2018. Even the world’s biggest businesses are not free from GDPR woes. Many businesses find it hard to implement GDPR requirements because the law is not only complex but also leaves a lot up to discretion.

GDPR 74
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A guide to cyber security for marketing agencies

IT Governance

If your marketing agency is under the impression that cyber security is strictly an IT issue, you should think again. Effective security is a company-wide commitment, and marketers play one of the most crucial roles. So, what should marketing agencies do to reduce the risk of cyber attacks and protect their reputation?

Marketing 108
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UK Tribunal Rules on Direct Marketing ICO Case Against Experian

Hunton Privacy

On February 20, 2023, in the case of Experian Limited v The Information Commissioner , the First-Tier Tribunal in the UK (the “ Tribunal ”) ruled on the ICO’s action to require Experian to make changes to how it processes personal data for direct marketing purposes. Experian appealed the enforcement notice, which was heard by the Tribunal.

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ICO Publishes Report on Compliance in Direct Marketing Data Broking Sector

Hunton Privacy

On October 27, 2020, the UK Information Commissioner’s Office (“ICO”) published a report following its investigation into data protection compliance in the direct marketing data broking sector, alongside its enforcement action against Experian. Three such hubs were the three CRAs audited as part of this investigation.

Marketing 102