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Many businesses are suffering serious financial difficulties as a result of COVID-19, particularly those in the retail, hospitality and tourism sectors. For many of these businesses the one asset that will undoubtedly retain value, despite the pandemic, will be their customer database.
Retail media will consolidate. Question: How many “retail media exchanges” are there today? Retailers have realized they’re sitting on a gold mine of purchase data, but buyers of that data don’t want to work with dozens of different vendors. Answer: Way too many !
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