Leonardi & Treem: Understanding the barriers to success and benefits of enterprise social software
ChiefTech
JULY 31, 2013
I just discovered some work by Paul Leonardi, a professor of communication at Northwestern University with an appointment at the Kellogg School in the US, who has been researching what he calls ''Enterprise Social Media'' (ESM). Social analytics. improved their ability to find people who knew the person with information by 71%.
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