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It’s rare I imagine something bounded in real space – a new restaurant or a retail store. For my best friend’s father, and for mine, there’s no chance of “forever” happening. I bet Scatter Plot could have found funding in 2010, but now? Not so much.
Retail media will consolidate. Question: How many “retail media exchanges” are there today? Retailers have realized they’re sitting on a gold mine of purchase data, but buyers of that data don’t want to work with dozens of different vendors. Answer: Way too many !
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