Online Behavioral Advertising: European Commission launches infringement proceedings against the UK
Hunton Privacy
APRIL 17, 2009
In the UK, those who collect and use data through behavioral advertising technology must comply with the Data Protection Act 1998 (as amended) (the “DPA”), as well as the Privacy and Electronic Communications (EC Directive) Regulations 2003 (the “Privacy Regulations”). Phorm’s Advertising Tracker System.
Let's personalize your content