Predictions 2024: It’s All About The Data
John Battelle's Searchblog
DECEMBER 27, 2023
That means all the negative energy, regulatory scrutiny, and consumer ick once reserved for Facebook and Google will turn its gaze westward to Cupertino. Advertising will no longer be a sideshow to its sexier device business; it will be a $10-15 billion juggernaut with 50-90-percent profit margins. Enterprise Data Moves Beyond Marketing.
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