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Predictions ’23: Advertising – Netflix, Apple, Amazon, Twitter

John Battelle's Searchblog

DECEMBER 29, 2022

No company is more motivated, more data-driven, and has hired more accomplished industry veterans than Netflix, and if anyone is going to figure out what has so far been a total shitshow (that’d be the connected television market), it’s going to be Netflix. My third, focused on markets, is here. Predictions 2019.

Marketing 59
Marketing Retail Sales IT 59
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Predictions 2024: It’s All About The Data

John Battelle's Searchblog

DECEMBER 27, 2023

IP holders – artists, newspapers, craftspeople – will press their lawsuits and infuse the market with uncertainty and hesitancy. But stress fractures are inevitable as market forces shift. Enterprise Data Moves Beyond Marketing. Why can’t the data from retail media networks inform supply chains, for example?

Marketing 121
Marketing Energy and Utilities Big data B2B 121
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