New UK Online Behavioral Advertising Code Released
Hunton Privacy
DECEMBER 4, 2012
Article 5(3) of the amended EU e-Privacy Directive (Directive 2002/58/EC as amended by Directive 2009/136/EC) requires that users must be provided with “clear and comprehensive information” and must give their prior informed opt-in consent before any cookies are set on their “terminal equipment” ( e.g. , computer or mobile device).
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