New UK Online Behavioral Advertising Code Released
Hunton Privacy
DECEMBER 4, 2012
On November 21, 2012, the UK Committee of Advertising Practice (“CAP”) released new rules on online behavioral advertising (“OBA”). The previous EU cookies rules (the unamended Directive 2002/58/EC) only required notice and an opt-out mechanism. The New CAP Rules. EU Restrictions on Cookies and OBA. Pan-European Industry Initiative.
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