article thumbnail

Influencing Change as Security Leader: Communication Is Key

Data Breach Today

Nordstrom CISO Nicole Darden Ford Shares Her Journey From B2B to B2C Industry From working in B2B industries to now shifting to a B2C industry, Nicole Darden Ford, CISO, Nordstrom, is confident of bringing a fresh perspective to tackling the retail sector's complex cybersecurity and fraud challenges.

B2C 161
article thumbnail

AI in commerce: Essential use cases for B2B and B2C

IBM Big Data Hub

Key takeaways By implementing effective solutions for AI in commerce, brands can create seamless, personalized buying experiences that increase customer loyalty, customer engagement, retention and share of wallet across B2B and B2C channels. This includes trust in the data, the security, the brand and the people behind the AI.

B2C 66
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Can Cloud Services Encourage Better Login Security? Netflix's Accidental Model

Dark Reading

Can more B2C service providers nudge their users toward secure authentication? Netflix's unpopular password-sharing policy change had a positive cybersecurity silver lining.

B2C 94
article thumbnail

MY TAKE: How consumer-grade VPNs are enabling individuals to do DIY security

The Last Watchdog

I also saw this as an opportunity to get better informed about consumer security concerns. I’ve since discovered that there’s a heck of a lot going on in the B2C VPN space. Companies have long used enterprise-grade VPNs to enable their employees to securely tunnel into corporate networks from remote locations. DIY security.

B2C 214
article thumbnail

News alert: Memcyco report reveals only 6% of brands can stop digital impersonation fraud

The Last Watchdog

The State of Website Impersonation Scams report was conducted together with Global Surveyz Research, based on the responses of 200 full-time employees ranging from Director to C-level executives at organizations in the security, fraud, digital, and web industries, operating transactional websites with traffic of more than 10,000 monthly visits.

B2C 162
article thumbnail

GUEST ESSAY: Here’s how Secure Access Service Edge — ‘SASE’ — can help, post Covid-19

The Last Watchdog

One legacy of the ongoing global pandemic is that companies now realize that a secured and well-supported remote workforce is possible. Related: SASE translates into secure connectivity. SASE can function as security infrastructure and as the core IT network of large enterprises. The makeup of SASE . But it much further.

Access 214
article thumbnail

Q&A: Here’s why VPNs are likely to remain a valuable DIY security tool for consumers, SMBs

The Last Watchdog

Essential security tool. VPNs factor into this shift, as the burden on individual consumers to preserve privacy and secure their sensitive data is greater than ever. Yet in the consumer and SMB space, VPNs role as an essential privacy and security tool for individuals and small companies appears to be solidifying.

Security 229